Saks Fifth Avenue Holiday 2018 Campaign. Katie designed graphic treatments and exploratory for the entire campaign, along with print team. “Theater of Dreams Logo” concept of logo was executed by Katie with direction from Design Director. Creative treatment of logo was rolled out across different media, sent to Katie & team to approve and revise. Media included: inshore signage, promotional mailers, promotional handouts, printed advertising, as well as the Saks Fifth Avenue Holiday window displays. Katie single handily handled creative production and execution design of the “Theater of Dreams” logo through Adobe Photoshop and Illustrator.
Typography and Layout
Katie DeAngelis & Lauren Crooks