Katie concepts, designs, and packages logo/graphic elements for different brands. Scope of logo development ranges from brand requests and needs. Katie is currently available for logo freelance.
Los Angeles Genetics company logo. Katie concepted, designed, and created the logo/graphic elements to be used for all company collateral.
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Summer 2018 Saks Saves Summer Logo for Saks Fifth Avenue summer campaign. Katie designed graphic treatments and exploratory for the summer campaign, along with print team. Creative treatment of logo was rolled out across different media, sent to Katie & team to approve and revise.
Parsons School of Design Fall 2015 project. "La Colombe" is a coffee shop located in downtown Manhattan. Katie redesigned the logo for the shop in consideration of its college student consumer base. The design was inspired by the struggle of no sleep during college final season.
Katie created a 20 page proposal, complete with the new "La Colombe" redesigned logo and a signature drink logo called "Death 2 Finals". Within the proposal, she includes two 30-second promotion video story stills, as well as a 15-second story for Instagram. The full redesign is a 20 page PDF. View the document here.