"La Colombe" is a coffee shop located in downtown Manhattan. I redesigned the logo for the shop in consideration of its college student consumers. The design was inspired by the struggle of no sleep during college final season. I aimed to connect with the target consumer, which are college students, in a modern design and a quirky signature brew logo.
I created a 20 page proposal, complete with the new "La Colombe" redesigned logo and a signature drink logo called "Death 2 Finals". Within the proposal, I include two 30-second promotion video story stills, as well as a 15-second story for Instagram. The full redesign is a 20 page PDF. View the document here.